Learn how Colorado State improved campus tours — increasing the number of tours taken, improving student engagement, and positively impacting enrollment.
By: Kyle Freelander
Campus tours play an important role when it comes to matriculation.
Recent research shows that 85.1 percent of students consider a campus visit to be of considerable importance to their search process but travel time and cost, language barriers, and the COVID-19 pandemic can hinder prospective students and their family’s ability to participate in campus tours (impacting applications and enrollment).
It doesn’t have to be that way. Just ask leaders at Colorado State University (CSU) where, after an increase in completed tours, they saw an increase in enrollment for the fall 2021 semester — including welcoming their third-largest undergraduate class at the Fort Collins flagship campus.
Like hundreds of other higher education institutions across the country, CSU uses Full Measure’s Campus Visit Experience to take their tours to the next level — whether in-person or virtual. Using mobile navigation, augmented reality, and geotagging, the solution helps institutions engage and excite prospective students by creating campus visits that are personalized, accessible, and authentic.
In the first 250 days at CSU, the solution is already garnering positive results. Here’s how they did it — and the impact of their efforts so far:
1. Focused on mobile-first tour experiences, increasing engagement and access
Virtual tours are critical when it comes to increasing access to campus visits, enabling students to explore campuses without having to leave their homes or incur travel costs. But not all virtual tours are created equal, and not all will successfully reach and engage prospective students.
CSU meets prospective students where they’re already at — their phones — and moves beyond basic map tours, offering interactive virtual and self-guided visits that enable students and their families to take tours whenever their schedules allow (even outside of typical business hours).
In the first 250 days, more than 13.7K tours were taken at Colorado State and over half (57%) were taken after typical business hours.
The institution also recognized an opportunity to better engage with Spanish-speaking students and their families. They launched a Spanish version of their general student tour, which quickly became one of the most popular mobile tour offerings and inspired an increase in language offerings for in-person tours as well.
CSU’s Tour Español is the institution’s second most popular tour option with more than 1,200 tours taken in Spanish.