That last part is increasingly important, yet it often goes overlooked by institutions who may not see the value. By enabling students to share their excitement in an engaging and natural way (such as on social media), you can bolster your institution’s marketing efforts, highlight your future class, and build a sense of community early on.
That’s why — in addition to existing branded filters and lenses for Snapchat, Instagram, and Facebook — we’re excited to announce the launch of TikTok effects as part of our Accepted Student Experience. Used to customize and add details to TikTok videos, these effects can help newly accepted students share their excitement while also driving impressions for your institution. Institutions using our Accepted Student Experience can get access to free standard effects or can add a custom effect for a nominal fee.
Here are a few reasons this is a game-changer for institutions looking to engage Gen Z and other learners:
1. TikTok has a broad and rapidly growing reach
When accepting students, celebrating the accomplishment in a meaningful way is a critical initial step. With over 1 billion monthly active users and availability in more than 150 countries, TikTok is a fun way for students to share the good news with their community — and can help you gauge a student’s interest in attending.
Not only does this increase the likelihood of accepted students sharing the good news on TikTok, but it also helps your institution reach more prospective students (including those in secondary school) — getting them excited to learn more about and apply to your college or university in the future. Talk about a win-win!
Sarah Holter (she/her/hers) is an enthusiastic, customer-focused, product professional with a taste for action. Holter has a history of working on high priority projects with tight timelines that required scrappiness and creative uses of technology. She holds a BS in Environmental Science and International Studies from American University and an MS in Sustainability Management from the Kogod School of Business. She currently serves as a Product Manager at Full Measure.