“Prospective students aren’t always able to make it out to campus for a visit, especially earlier in the admissions process. And, even if they can come to campus, they may not always be able to make it to one of our guided visits,” says Bryn Campbell, Director of Undergraduate Admissions at Cabrini University. “Increasing our tour offerings and ensuring all of them are exciting, relevant experiences helps us broaden our reach and really meet students where they are in their journey.”
In just 8 months with the Campus Visit Experience, Cabrini has seen a notable uptick in tours — to an average of 316 visits per month. And 11 percent of visitors have taken more than one tour.
Below, you’ll discover four strategies they used to boost tour participation, ensure impactful visits for everyone, and get prospective students excited about joining the Cabrini community.
1. Offer truly personalized tours
Ensuring impactful tours starts by making sure they are relevant to everyone who visits. With the Campus Visit Experience, Cabrini University enables visitors to personalize their tours based on their unique academic and social interests, needs, and more. Plus, they can also customize their tour based on how much time they have to visit (whether in person or virtually).
From there, a logical tour route is automatically generated — ensuring a relevant, engaging experience. Data shows Cabrini’s visitors select an average of 7 personalization tags, with Residence Hall, Student Life, and Food comprising the top 3 selections.
2. Increase authenticity by including user-generated content (UGC) in tours
At Cabrini University, student voices are at the heart of their campus visits. Interactive tour stops include video testimonials from current students sharing what it’s like to be a student at Cabrini.
“When it comes to campus visits, authenticity is everything. And there’s no one more authentic than our students,” says Campbell. “By actively gathering UGC and putting it in our virtual and self-guided tours, we can showcase the diversity of our institution, bolster pride and a sense of belonging among current students, and get prospective students excited about joining the Cabrini community.”
3. Reach students, families, and others via text message
Cabrini University recently launched a custom branded TikTok effect, provided by Full Measure, as part of their tour communications. The effect empowers prospective students and other visitors to share their excitement about visiting Cabrini, whether they tour virtually or in person. This additional type of UGC also helps support the institution’s marketing efforts, boost authenticity, and drive organic impressions.
Ready to get more out of your tours? Our Campus Visit Experience can help.
Kyle Freelander (she/her/hers) is a passionate writer, former educator, and lifelong learner. She has taught English literature and writing courses in higher education, writing workshops in K-12 schools, and English and ESOL courses as a private tutor for students pre-K and up. She holds an MFA in Creative Writing from George Mason University and a BA in English (minor in Linguistics) from the University of Mary Washington. She currently serves as the Head of Content at Full Measure Education.