With fewer students, there’s greater competition. Those pursuing higher education are applying to an increasing number of institutions, meaning yours might be one of many opportunities students are considering.
While it can be tempting to think admitting more students can reverse declining enrollment, that isn’t a cure-all to your enrollment woes. Students are already getting accepted to several institutions, meaning yours will continue to be stacked against an increasing number of other education options.
The only way to begin meaningfully reversing the trend is to address the root of the problem. While the number of college-bound students is out of all of our hands, ensuring your institution stands out for all the right reasons can help you get and stay ahead. That way — when it comes time for students to compare your institution to the three or four or ten others they were accepted into — your institution will already be on the top of their minds and lists.
If you’re looking to increase enrollment at your institution, our recent guide The Admission Leader’s Guide to Boosting Enrollment is a must-read. This free resource details seven strategies to help higher education institutions reverse declining enrollment and stay competitive.
Designed to support higher education admissions teams combating declining enrollment, this new guide shares statistics and strategies around how to boost enrollment.
Some key insights include how to:
Communicate meaningfully with parents (even if you don’t have their contact information)
Make your institution stands out from other education options
Increase access to your institution’s tours to enable more students to visit
Ensure relevant visits for everyone, everywhere, every time
Communicate effectively with students throughout the enrollment process
Meaningfully personalize everything — from communications to tours
Build excitement among accepted students from the very beginning
Plus, it highlights how other institutions are already implementing these strategies and driving impressive results. It’s a free, must-read resource for anyone looking to help their institution get and stay ahead.
Looking to reverse declining enrollment and stand out from other education options?
Kyle Freelander (she/her/hers) is a passionate writer, former educator, and lifelong learner. She has taught English literature and writing courses in higher education, writing workshops in K-12 schools, and English and ESOL courses as a private tutor for students pre-K and up. She holds an MFA in Creative Writing from George Mason University and a BA in English (minor in Linguistics) from the University of Mary Washington. She currently serves as the Head of Content at Full Measure Education.