3. Personalize the experience by giving students options to customize tours based on their unique interests and demographics
While general virtual tours can be a great way to get to know an institution at a high level, they can’t be your only virtual tour offering. Depending on where prospective students are at in their search process, not all will find general tours useful — especially when it comes to learning more about their particular interests or other key components of student life.
Not to mention that some students may not know what your institution offers or what to look for, making the ability to serve up relevant resources even more critical in effectively engaging students and eliminating a common barrier that students (particularly first-generation ones) face.
Personalized experiences are key drivers in consumers’ purchasing decisions. Recent research shows 70 percent of consumers said it’s important for brands to provide them with more personalized experiences and 72 percent are more likely to buy from a brand if it can consistently provide them with a personalized experience.
Providing personalized tours keeps prospective students engaged in learning about the campus, helps them better understand if the institution is a good fit for them, and drives KPIs such as application volume and matriculation.
4. Want more strategies for improving virtual tours?
The above strategies are outlined in our recent infographic, which also explores 5 more must-read ideas for improving your virtual visits (along with five additional things you should avoid). It’s a great way to evaluate your institution’s existing tour offerings and identify critical improvement opportunities.