Hyper-Targeted SMS Campaigns
Midsized Suburban Community College
Hoping to generate additional tuition revenue, American Technical College (ATC) looked to increase their Spring 2018 enrollment. They were looking for a company to work with based on a quick implementation deadline, demonstrated ROI, and is easy to work with. Working together, ATC and Full Measure Education identified three desired goals and devised a plan to reach them.
Drive enrollment for incoming students
Encourage current student re-registration
Inform students with outstanding balances of payment deadlines and next steps
On behalf of ATC, Full Measure Education sent a hyper-targeted SMS campaign to each target audience. Each campaign had a series of two to three unique messages to remind and encourage each cohort to enroll, re-register, or pay outstanding balances.
Students with courses in Fall 2017 but did not sign up for courses in 2018
Students with applications in 2018 who have not signed up for classes
Students with outstanding balances
Hyper-targeted SMS campaigns
Without requiring any significant staff time, American Technical College reached record high enrollment numbers and achieved its goal of increasing tuition revenue by boosting student enrollments.
48% Of students contacted enrolled, re-registered, or paid outstanding balances.