CASE STUDY

Hope College

INSTITUTION TYPE
  • Private
STUDENT POPULATION
  • 3,300
LOCATION
  • Small City in Michigan

PROFILE
  • Undergraduate

  • On campus

CHALLENGE

As Hope’s applicant pool continued to grow over the past several years, the ability to progress students through the application completion process had become more time consuming for their admissions team.

APPROACH

Traditionally, Hope had relied on mass email and individual counselor follow up to complete applications.  Hope and the FME team leveraged a multichannel approach, deploying mobile-first communications & precise content.

RESULTS

76

Application completion in first 30 days

9

Year over year increase in completed applications

26

of students who received an SMS applied

68

of students who received a push notification applied
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