CHALLENGE

Looking to build on their successful enrollment growth from the previous year, the University of Wisconsin Parkside admissions leadership knew they had to leverage new tactics in order to reach their aggressive goals. With a focus on improving their admitted student to enrolled student yield rate, they looked at how they could drive registrations to their orientation. Given the first orientation date was quickly approaching, they knew they needed a solution that could launch quickly, and prove an impact early on.

APPROACH

With it being tougher to reach students on the phone and through email, the UW-Parkside team looked to FME to deploy communication strategies through new, mobile-first channels. Immediately, a new multi-touchpoint SMS strategy was developed between the UW-Parkside marketing team and the FME Student Engagement team. Within days the campaigns began deploying automatically from the FME communications engine which both introduced a new impactful channel and reduced workload to the UW-Parkside team.