As institutions prepare to recruit their next incoming class, they'll need new methods to build their student body amid limited engagement opportunities. Here's how to do it successfully.
Colleges and universities are preparing to recruit for their next incoming class, and with certain models of meeting and engaging with potential students off the table, these institutions must turn to new methods to build their student body.
Now more than ever, it is crucial to meet students where they are - on mobile - and initiate meaningful dialogue for both parties in accessible ways. Delivering an easy-to-use platform for information gathering and messaging should be at the top of the priority list for Admissions offices.
Full Measure Education has worked with their partners in higher education to develop an inquiry nurturing experience, a messaging and engagement tool molded to bridge the gaps that distancing has created in recruitment.
1. Build a profile
Get to know your prospective students as early in the funnel as possible. Build a student profile with information like college aspirations, career goals, financial aid sensitivity, and extracurricular interests.
2. School snapshot
Learn what’s most important to your inquiries and show them what you’re made of.
3. FAFSA completion
Drive students to submit their FAFSA, with clear instructions and questions to identify hurdles in their way.
4. Clubs and organizations
Show students life outside the classroom. Connect prospective students with campus groups and resources to help them find their place at your institution.
5. Application push
They’ve learned about your institution and all you have to offer - get them to take the next step and submit their application. Provide an overview of the process, important deadlines, and what they’ll need to submit.