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10 free resources higher education admissions teams loved in 2022

Kyle Freelander January 3, 2023

2022 brought a lot of insights for higher education admissions teams. Catch up on the free resources you may have missed to help amplify your admissions efforts in 2023!

By: Kyle Freelander

Busy. That’s one word that comes to mind when we think about higher education admissions teams in 2022. 

Whether at a small or large institution, college and university admissions teams have been dealing with a lot of challenges — from limited staff and resources to increased competition to declining enrollment. Not to mention the obvious: Not enough time. 

Naturally, that means there are likely some important free resources you missed or maybe weren’t aware of. 

Below, you’ll find 10 free resources designed to support higher education admissions teams looking to get (and stay) ahead in 2023. To help you prioritize your reading and make the most of your limited time, we’ve highlighted why these resources should be on your reading list along with some key points from each.


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1. [GUIDE] The Admissions Leader’s Guide to Boosting Enrollment 

Competition is up, and more institutions are experiencing declining enrollment. While there’s no silver bullet for boosting enrollment, there are practical strategies to help institutions large and small address the root of the problem.

Packed with practical guidance and insights, this guide reveals 7 strategies to help higher education institutions reverse declining enrollment and stay competitive. You’ll learn how to implement each strategy quickly and effectively. Plus, you can see how other institutions are successfully applying these approaches to get and stay ahead. 

Download your free copy here.


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2. [INFOGRAPHIC] 8 Key Factors Impacting Higher Education Enrollment Rates 

Enrollment declines are plaguing more and more institutions. If your institution is experiencing declining enrollment or struggling to reach enrollment goals, it’s important you understand the significant factors driving these downward trends. 

This infographic explores 8 key factors impacting enrollment at colleges and universities and highlights the data you need to know. Armed with these insights, you can begin to develop an effective data-driven strategy to boost enrollment.  

Download your free copy here. 


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3. [ON-DEMAND WEBINAR] Course Correct: Reverse Declining Enrollment Rates 

With rising competition, many institutions are facing declining enrollment. This can be overwhelming to navigate — let alone reverse the trend. The good news? There are strategies you can put in place immediately to help boost enrollment and stand out from other education options. 

This hour-long on-demand virtual learning session reveals 6 strategies to help your institution boost enrollment and stay competitive. Plus, you’ll discover how other institutions are applying these strategies and taking meaningful action to boost enrollment. 

Watch the on-demand webinar here. 


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4. [BLOG] Improve your admissions process with mobile-first communications 

As institutions look for ways to quickly reach and engage students, mobile communications like text messaging has to be at the top of your list. With a mobile-first communication strategy, institutions can meaningfully engage multiple audiences (such as students and their families) throughout the decision-making process. 

This post reveals why and how to take a mobile-first approach to your admissions communications, especially when looking to attract, engage, and enroll Gen Z students. You’ll also get practical ideas for designing and implementing an effective mobile communication strategy without bogging down your team. 

Read the blog post here. 


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5. [WHITE PAPER] User-generated Content Trends Colleges & Universities Need to Know to Improve Tours 

One of the best ways to stand out amid increased competition is to ensure unique, impactful, and authentic tours by leveraging user-generated content (UGC). These videos, images, testimonials, and more created by students and others in your community helps ensure impactful virtual and self-guided tours that are as engaging as guided visits. 

This white paper explores 6 data-backed findings higher education admissions and marketing teams need to know about leveraging user-generated content (UGC) in campus tours and practical ideas for getting started. Plus, it’s packed with examples from other institutions already including UGC in their tours. ​​

Download your free copy here. 


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6. [BLOG] Looking to enhance your acceptance experience for Gen Z? Leverage TikTok. 

Building excitement at the moment of acceptance helps create a memorable experience that can make a real difference when it comes time for students to decide where to enroll. What better way to do that then to leverage a channel Gen Z knows and loves? TikTok. 

In this blog post, you’ll learn 3 reasons TikTok is a critical channel to leverage as part of your institution’s acceptance strategy along with how to get started quickly and effectively.

Read the blog post here. 


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7. [ON-DEMAND WEBINAR] Excite, Engage, Enroll: How Institutions are Maximizing Admissions 

Taking students from “I’m in!” to “I’m here!” requires more than an acceptance packet in the mail — especially if you’re looking to boost enrollment. So how do you make the most of the acceptance moment and decision-making process?

In this hour-long on-demand virtual learning session, Kennesaw State University and Illinois College reveal how to maximize your admissions processes to better excite, engage, and enroll students. They’ll share proven examples from their respective processes and the results they’ve seen so far (including cost savings and enrollment impact). 

Watch the on-demand webinar here. 


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8. [BLOG] Want to get more out of your campus tours? Start with your communication strategy.

When you think about what makes for a successful visit experience, your tour content is probably top of mind. However, there’s something even more fundamental that needs to be on your radar as well: Your tour communication strategy. (Hint: It should be about more than just inviting prospective students to tour). 

This blog post shares 4 ideas for enhancing tour communications to increase engagement, inspire participation, and drive application volume and enrollment. Plus, you’ll get a fool-proof strategy for quickly scaling your process. 

Read the blog post here. 

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9. [INFOGRAPHIC] Why Institutions Should Engage Parents During the Admissions Process 

If you’re looking to drive applications and boost enrollment, start (or double down on) engaging parents and other supporters. 

This infographic highlights the importance of engaging parents throughout the admissions process, including 5 must-know stats and 4 key benefits. Plus, it shares how to get started engaging parents and other supporters even if you don’t have their contact information. 

Download your free copy here. 


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10. [BLOG] Stay competitive with these 3 musts for impactful virtual campus tours 

With the competition for fewer college-bound students heating up, the answer to driving applications and enrollment may lay in an underutilized channel already in your toolbox: Your virtual tours. While all campus visits are important in engaging students and showing them what it would be like to attend your institution, virtual tours can be particularly powerful for those who can’t visit your institution in person. 

This blog post explores how to ensure your virtual tours are impactful experiences that inspire action, including 3 things your virtual tours must accomplish. Strategy two is especially important for institutions looking to stand out from other education options. 

Read the blog post here.


Want some help achieving your admissions goals in 2023?

Full Measure can help. We work with hundreds of institutions across the nation to improve admissions efforts and achieve even the most ambitious admissions goals. What can we help you accomplish? Let’s talk about your goals in a free, no-obligation conversation. 




Kyle Freelander (she/her/hers) is a passionate writer, former educator, and lifelong learner. She has taught English literature and writing courses in higher education, writing workshops in K-12 schools, and English and ESOL courses as a private tutor for students pre-K and up. She holds an MFA in Creative Writing from George Mason University and a BA in English (minor in Linguistics) from the University of Mary Washington. She currently serves as the Head of Content at Full Measure Education.


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